In 1999, fans lined up at Blockbuster to rent chunky VHS tapes of The Matrix. Y2K preppers hoarded cash and canned Spam, fearing a worldwide computer crash. Teens gleefully downloaded Britney Spears and Eminem on Napster. But amid the caffeinated fizz of turn-of-the-millennium tech culture, something more transformative was unfolding. The release of NVIDIA’s GeForce
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