Rockstar games like GTA release on console before PC because that’s the ‘core consumer’, Take-Two CEO Zelnick says

Take-Two CEO Strauss Zelnick has explained why there are no plans to release a PC version of Grand Theft Auto 6 on November 19, alongside the PS5 and Xbox Series X/S versions. Speaking with Bloomberg at the Interactive Innovation Conference in Las Vegas last week, Zelnick was asked about the growing importance of the PC market for some of Take-Two’s series. Zelnick explained that when he started at Take-Two in 2007, series like NBA 2K only sold around 5% of their total sales on PC, whereas nowadays “with regard to a big title, PC can be 45%, 50% of the sales”. Read More...

May 5, 2026 - 13:00
Rockstar games like GTA release on console before PC because that’s the ‘core consumer’, Take-Two CEO Zelnick says
Take-Two CEO Strauss Zelnick has explained why there are no plans to release a PC version of Grand Theft Auto 6 on November 19, alongside the PS5 and Xbox Series X/S versions.

Speaking with Bloomberg at the Interactive Innovation Conference in Las Vegas last week, Zelnick was asked about the growing importance of the PC market for some of Take-Two’s series.

Zelnick explained that when he started at Take-Two in 2007, series like NBA 2K only sold around 5% of their total sales on PC, whereas nowadays “with regard to a big title, PC can be 45%, 50% of the sales”.

Read More...

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