Sega plans shift to influencers after Sonic and Shinobi sales disappoint, despite strong reviews

Sega says sales of its 2025 games, Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance, failed to meet its expectations and reiterated plans to revamp its marketing efforts. In its latest business report, the Japanese publisher highlighted the two titles as games that have fallen short of its expectations, despite strong reviews from critics and users. CrossWorlds, which sold more than 1 million units at launch, has a Metacritic score of 82 and a user score of 8.6, while Shinobi has a Metacritic score of 87 and a user score of 8.3. Read More...

Jun 23, 2026 - 00:00
Sega plans shift to influencers after Sonic and Shinobi sales disappoint, despite strong reviews
Sega says sales of its 2025 games, Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance, failed to meet its expectations and reiterated plans to revamp its marketing efforts.

In its latest business report, the Japanese publisher highlighted the two titles as games that have fallen short of its expectations, despite strong reviews from critics and users.

CrossWorlds, which sold more than 1 million units at launch, has a Metacritic score of 82 and a user score of 8.6, while Shinobi has a Metacritic score of 87 and a user score of 8.3.

Read More...

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