"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem

Gaming hardware costs an absolute megaton, right now, but don't you worry, says Strass Zelnick, CEO of Rockstar parent company Take-Two Interactive – we'll soon be playing all our games via streaming services anyway. Speaking during the company's latest investor call, Strauss suggested that the games industry will "be in commercial streaming mode within three years" - that's to say, people will be accustomed to streaming live gameplay from potent central computers over low latency connections, and all of this RAMnarök stuff will be a thing of the past. Haha, look at you gawping! You are thinking a word in your head, and it rhymes with "Nadia". Read more

Aug 7, 2026 - 17:00
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"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem
Gaming hardware costs an absolute megaton, right now, but don't you worry, says Strass Zelnick, CEO of Rockstar parent company Take-Two Interactive – we'll soon be playing all our games via streaming services anyway. Speaking during the company's latest investor call, Strauss suggested that the games industry will "be in commercial streaming mode within three years" - that's to say, people will be accustomed to streaming live gameplay from potent central computers over low latency connections, and all of this RAMnarök stuff will be a thing of the past. Haha, look at you gawping! You are thinking a word in your head, and it rhymes with "Nadia".

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