Sonic boss believes the series is only halfway to its potential
Sonic boss Takashi Iizuka has said he believes the franchise is only halfway to reaching its full potential, after a Sega licensing exec suggested the company is focusing on appealing to “underserved demographics”. Since the first Sonic film was released in 2020, it’s become a billion-dollar movie franchise. Sonic also now generates over $1 billion annually through licensing alone, according to Sega – a remarkable feat for a franchise the company allegedly once wanted to cancel. Speaking in the latest issue of Japanese magazine Continue (transcribed by VGC), Iizuka was asked for his outlook on the future of the Sonic franchise, following this year’s 35th anniversary. Read More...
Sonic boss Takashi Iizuka has said he believes the franchise is only halfway to reaching its full potential, after a Sega licensing exec suggested the company is focusing on appealing to “underserved demographics”.Since the first Sonic film was released in 2020, it’s become a billion-dollar movie franchise. Sonic also now generates over $1 billion annually through licensing alone, according to Sega – a remarkable feat for a franchise the company allegedly once wanted to cancel.
Speaking in the latest issue of Japanese magazine Continue (transcribed by VGC), Iizuka was asked for his outlook on the future of the Sonic franchise, following this year’s 35th anniversary.
Read More...
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