Masahiro Sakurai says as AI games dominate Steam, developers who are truly creative will become even more important

Masahiro Sakurai has spoken about the increased importance of creativity in an industry that’s becoming increasingly affected by AI. In an interview with Denfaminico Gamer, the Smash Bros and Kirby creator was asked how he felt about the fact that when he launched his Game Designers Award in 2010 there were around 275 games added to Steam that year, but now the figure is closer to 19,000 titles per year in Japan. Sakurai replied that he thinks the number will increase even higher in the future because of the growth of the use of AI, resulting in numerous clones and copycat releases. Read More...

Oct 22, 2026 - 12:00
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Masahiro Sakurai says as AI games dominate Steam, developers who are truly creative will become even more important
Masahiro Sakurai has spoken about the increased importance of creativity in an industry that’s becoming increasingly affected by AI.

In an interview with Denfaminico Gamer, the Smash Bros and Kirby creator was asked how he felt about the fact that when he launched his Game Designers Award in 2010 there were around 275 games added to Steam that year, but now the figure is closer to 19,000 titles per year in Japan.

Sakurai replied that he thinks the number will increase even higher in the future because of the growth of the use of AI, resulting in numerous clones and copycat releases.

Read More...

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