Steam Is Finally Tackling Its Game Pricing Problem
Valve is updating the tools developers use to set game prices across Steam, in a notable move targeting one of the platform’s most persistent and widely criticized e-commerce shortcomings. While the change suggests Valve is finally taking steps to address the issue of extreme regional pricing disparities, the extent to which the new Steam features actually mitigate that problem will ultimately depend on how developers choose to use them.
Valve is updating the tools developers use to set game prices across Steam, in a notable move targeting one of the platform’s most persistent and widely criticized e-commerce shortcomings. While the change suggests Valve is finally taking steps to address the issue of extreme regional pricing disparities, the extent to which the new Steam features actually mitigate that problem will ultimately depend on how developers choose to use them.