Xbox confirms it’s ‘reevaluating’ exclusivity as it shares future mission statement

Microsoft’s new gaming CEO, Asha Sharma, has shared a mission statement for the future of Xbox and confirmed that the platform holder is ‘reevaluating’ game exclusivity and AI. In a message sent to Xbox employees worldwide and published on the company’s website, Sharma and chief content officer Matt Booty outlined the future objectives for the Xbox brand and confirmed that as part of its changes, the ‘Microsoft Gaming’ division will be rebranded back to just ‘Xbox’. The pair said the “new north star” for Xbox will be daily active players and indicated it will execute its new plan through four priorities: hardware, content, experience, and services. Read More...

Apr 23, 2026 - 21:00
Xbox confirms it’s ‘reevaluating’ exclusivity as it shares future mission statement
Microsoft’s new gaming CEO, Asha Sharma, has shared a mission statement for the future of Xbox and confirmed that the platform holder is ‘reevaluating’ game exclusivity and AI.

In a message sent to Xbox employees worldwide and published on the company’s website, Sharma and chief content officer Matt Booty outlined the future objectives for the Xbox brand and confirmed that as part of its changes, the ‘Microsoft Gaming’ division will be rebranded back to just ‘Xbox’.

The pair said the “new north star” for Xbox will be daily active players and indicated it will execute its new plan through four priorities: hardware, content, experience, and services.

Read More...

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