‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says

Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the two biggest games of the year, rather than GTA 6 and The Legend of Zelda: Ocarina of Time, according to an Activision executive. In an interview with The Game Business, Activision chief marketing officer Tyler Bahl was asked whether the hype around Grand Theft Auto 6 and Nintendo’s Zelda remake was taking the attention off Modern Warfare 4, which is out in a week’s time (October 23). The Game Business editor Chris Dring even conceded to Bahl that he referred to GTA 6 and Ocarina of Time as this year’s video game equivalent of ‘Barbenheimer’, and that he hadn’t considered Call of Duty in this, but suggested it was more in terms of which games were more likely to drive new console sales. Read More...

Oct 15, 2026 - 15:00
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‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says
Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the two biggest games of the year, rather than GTA 6 and The Legend of Zelda: Ocarina of Time, according to an Activision executive.

In an interview with The Game Business, Activision chief marketing officer Tyler Bahl was asked whether the hype around Grand Theft Auto 6 and Nintendo’s Zelda remake was taking the attention off Modern Warfare 4, which is out in a week’s time (October 23).

The Game Business editor Chris Dring even conceded to Bahl that he referred to GTA 6 and Ocarina of Time as this year’s video game equivalent of ‘Barbenheimer’, and that he hadn’t considered Call of Duty in this, but suggested it was more in terms of which games were more likely to drive new console sales.

Read More...

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