Hello Kitty owner Sanrio announces game brand and plans to release 10 games in 3 years

Sanrio, the company behind wildly popular character brands like Hello Kitty, launched its own game brand Sanrio Games.  The division’s first title, Sanrio Party Land, is set to launch simultaneously worldwide in the fall of 2026 for Nintendo Switch 1 and Switch 2. .memberful-global-teaser-content p:last-child{ -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent); mask-image: linear-gradient(180deg, #000 0%, transparent); } This article is free — just create an accountJoin GamesBeat to read this story and almost everything else on the site. No credit card, no catch.Start Reading FreeAlready a member? Sign in The post Hello Kitty owner Sanrio announces game brand and plans to release 10 games in 3 years appeared first on GamesBeat.

Apr 21, 2026 - 08:00
Hello Kitty owner Sanrio announces game brand and plans to release 10 games in 3 years
Sanrio, the company behind wildly popular character brands like Hello Kitty, launched its own game brand Sanrio Games

The division’s first title, Sanrio Party Land, is set to launch simultaneously worldwide in the fall of 2026 for Nintendo Switch 1 and Switch 2.

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This article is free — just create an account

Join GamesBeat to read this story and almost everything else on the site. No credit card, no catch.Start Reading FreeAlready a member? Sign in The post Hello Kitty owner Sanrio announces game brand and plans to release 10 games in 3 years appeared first on GamesBeat.

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