Xbox insists it’s not giving up on original IP: ‘We won’t survive if we only relive the past’
Xbox CEO Asha Sharma has insisted that Microsoft hasn’t given up on creating original IP, despite doubling down on its biggest franchises in a division reset. Since her appointment earlier this year, Sharma has enacted a sweeping overhaul of Xbox’s content strategy, laying off thousands of staff and closing or divesting numerous first-party studios. The company ‘reset’ has been viewed as a doubling down on Xbox’s biggest franchises. Notably, Halo has been moved to the stewardship of Call of Duty publisher Activision, Obsidian has been put to work on a new Fallout under Bethesda, while studios like Double Fine (Kiln), Ninja Theory (Hellblade), and Compulsion (South of Midnight) have been divested. Read More...
Xbox CEO Asha Sharma has insisted that Microsoft hasn’t given up on creating original IP, despite doubling down on its biggest franchises in a division reset.Since her appointment earlier this year, Sharma has enacted a sweeping overhaul of Xbox’s content strategy, laying off thousands of staff and closing or divesting numerous first-party studios.
The company ‘reset’ has been viewed as a doubling down on Xbox’s biggest franchises. Notably, Halo has been moved to the stewardship of Call of Duty publisher Activision, Obsidian has been put to work on a new Fallout under Bethesda, while studios like Double Fine (Kiln), Ninja Theory (Hellblade), and Compulsion (South of Midnight) have been divested.
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